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Website segment analysis can give you insight into how effective different online promotions have been in driving traffic to your website and getting them to take the desired actions on the company’s site. Here's how to do it. Read More

I started my blog a little over a month ago. Like everyone else, I wanted that instant traffic. I wanted my blog to be instantly popular and I wanted to be appreciated for what I had to offer. Like the majority of blogs at the start, I get little to no traffic at all. After a few weeks I was di Read More

The Fiverr social marketing category offers a range of sneaky social media tricks. Are any of these worth your time to build followers and get votes for your blog posts? Nine social media marketers offer their no-holds-barred opinions and comments. Read More

In my opinion, this is a stance you should take from the outset to prevent placing most of your hopes on the search engines thinking you are worthy of good search rankings.
You can wake up one day … poof … just like that you find that you don’t rank as well as you used to, especially in light of a Read More

It used to be that many people would do their best to save up $1 million for retirement. Now, experts and others say $2 million is far more likely to be the “magic” number. But do you really need a huge nest egg for a successful retirement? Read More

I have been working at home for two years, and blogging for one, and during this time I have learned a ton of valuable lessons and insight as a mompreneur. I always enjoy it when others share their wisdom with me, so here are my 10 lessons that I have learned as a mompreneur. Read More

Legendary copywriter Robert Bly recently hosted a roundtable event for StepByStepMarketing.com. Here are some of powerful strategies for writing subject lines that get emails opened.
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Imagine a potential client showing up at your shop only to shake their head and walk away.

In their defense they tried the door . . . and it was locked.

The blinds were drawn but they thought they saw movement.

Then they realize its like 11:00 am and you even forgot to flip the little sign Read More

Online marketing can be overwhelming. Instead of trying to measure everything, just focus on these 3 essential blog metrics. Read More

A few comments here and there on a YouTube video, a forum page, review site or Twitter can easily snowball into a PR crisis or add value to a brand. Monitoring online discussions, conversations and people’s sentiments are not just an indicator of what customers are saying, they are a influencers o... Read More