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Even in its best execution, the problem with value propositions is they are rooted in what we sell. We base value propositions on our products and our solutions. It's increasingly difficult to differentiate our products and solutions---more importantly, that's not what's important to the customer. Read More

This awesome infographics designed by klikki, a search marketing company, which guides you to build proper link bulding and what are the things you should avoid while creating links. Read More

I watched a very interesting video on Tech Crunch TV the other day where venture capitalists David Lee and Ron Conway discuss some of the key attributes of their most successful portfolio company investments. Here's my take on their findings Read More

Marketing your business has always been about creating awareness and generating leads. In the world of online marketing, the goals are no different. Your web presence can be your primary vehicle for creating awareness and generating leads. And better yet, you can test, measure and continually im Read More

Never ever posted a personal item here on my Canadian SEO blog…but this is an event that I just had to share…

Early early today at about 4:00 am, Tripp Martin Mihalik was born….our second grandchild and I’m so proud I could burst!

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By now, any company that wants to find success online should know that search engine optimization is important. After all, if a website can’t be found in the search engines, what good is it? Sure, there are other ways to promote a website, but the majority of web users turn to Google, Bing, and Yah Read More

As business owners and marketing folk, do we unwittingly sully our brands when we use trust-challenged social media outlets as the main communication channels with our clients and prospects?
Not yet, perhaps. Read More

On April 12, Microsoft announced its Bing Business Portal, competitor to Google Place Pages for small businesses. The handful of small business bloggers who wrote “Complete Guides” are the real heros. Here's why. Read More

This past month, I've been asked to critique several online store websites and here are some of the common problems that I noticed. Read More

Social Media Can’t Save You We all know how great Social media for your business. I’m a big SM believer and.. Read More