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PR today has migrated from media relations and story ideas to encompass blogging, SEO, content marketing and social media. A PR professional who doesn’t embrace these other points on the Communications circle will likely be overrun by those who do. What's a PR person to do? Read More

I recently read a great article by sales trainer Geoffrey James and wanted to share it with you. As small business owners, we are all too familiar with the “It Costs Too Much” objection from a client and most of us don’t quite know how to handle it effectively. We are uncomfortable and unwilling t Read More

Learn how to get focused and achieve your business goals by using the "What Your Business SHOULD be Doing Online" formula. Read More

As a regular contributor to Bizsugar, I believe there are some compelling reasons why I submit my blog posts to this small business site. Despite the fact that I run a business blog, I’m certain Bizsugar has a lot to offer bloggers who don’t necessarily blog for business. This is why today I’ve cho Read More

Today I am being interviewed by Allison Duncan who runs the BlogsAloud Podcast as well as the BlogAllie podcast, which is produced in cooperation with the good folks at BlogInteract.com. She sent me her preliminary questions for the interview and one of them really struck the cord. Read More

A fast, easy, FREE way to gain recognition for your new startup, is with an old school press release. Today many mistakenly feel that press releases are out of vogue, yet 75% of journalists surveyed say they still want to get them. Learn why you need to add press releases to your startup's communic Read More

In this interview, Frank speaks to Caroline about making radical change in one’s life, on why it’s important to allow oneself to make mistakes and what she views as the ideal workplace. Read More

Google made some important changes to Place Pages last week, including a more focused approach to showing what your customers think in reviews. Every business loves to see happy customers write good reviews, unsolicited. But you’re likely to get far better results if you go a step further and ASK Read More

This article gives you 6 great ways to create compelling calls to action for your website to help you increase conversions. Read More

Google made some dramatic changes to Place Pages, which have de-emphasized 3rd party reviews. Look at the changes and how you should react. Read More