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Deep linking is essentially internal linking within a website. Most business owners that are non-Internet marketers don't get the value of deep linking. Here's a blog post explaining why you should deep link and how can you do the right thing when it comes to this part of search engine optimization. Read More

Few subjects are as plagued by falsehoods as starting a small business. Everywhere you turn, someone is making sweeping proclamations about small businesses – the difficulty of starting one, the risks involved or what you “have to do” in order to make it. Rather than leaving you to fend for yourself against business dogma, Business Pundit debunked 12 myths about running a business. Read More

Sales Opportunity Acid Test (SOAT) – How to rank and prioritize sales pursuits so that you are focusing your efforts where they should be and not spinning your wheels on pursuits that you shouldn’t be chasing. How to create a SOAT list. Read More

Bill Rice recalls the late 1990s and the first several years of the 21st century, when lead-gen campaigns on the Web turned acquiring sales leads into a volume game. “Leads were plentiful and a 1% to 2% conversion rate was considered successful,” said Rice, chief sales officer of Kaleidico, which provides software for b-to-b sales. Read More

In a tough market, freelance copywriters can be all too keen to grab the next deal, sometimes against our better judgement. Eager to please and allured by the work it can be easy to ignore the warning signs and dismiss our gut instincts, failing to take the necessary precautions from the start. Read More

A patient pamphlet for a popular antibiotic lists the following possible side effects: seizures, arrhythmias, increase in intracranial pressure, hallucinations, cardiovascular collapse and death from anaphylactic shock. Nowhere does it mention it can save your life. "Fear Factor" is a Great TV Show, but in blogging and Marketing, positivity wins the day! Read More

It might not make sense to make your content available to anyone that wants to use it. Read this post to discover 8 ways giving stuff away could actually improve your revenue flow. Read More

Yes, times are tough for sure. Many people everywhere are struggling all trying to deal with the consequences of the 2008 - 2009 Great Global Recession Read More

You see it all the time, great marketing communication messages that romance you into subscribing to newsletters, membership sites, products or services. It’s a bit like the early stages of dating if you think about it, lots of sweet talk. When you unsubscribe you realize the communication messages were just fluff.
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Practical advice about how you can best stand up, stand out, and be vital to those you need to get passionately excited about what you have to offer – your customers. Read more... Read More