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Blogs are no longer function as journal - they are now branding tools for personal or business branding. How to use blogs for brand evangelism purpose Read More

When you first start out marketing your products or services you are grateful for those early customers. You may be in constant contact, reply quickly to emails and never forget to reply to their comments on your posts. As you build your business, get more customers it can be easy to forget the ones who supported you in the beginning. This is a mistake Read More

Do you blow your own trumpet to inform people about your successes. Perhaps you should start.
I travelled to Rome on Thursday 10th June via Dublin Airport with our good friends Ryanair. I normally rate my Ryanair experience successful Read More

When she wrote to me about her company, Katie O'Neill stressed the fact that Kt Steppers is a Mom-owned business. She told me she loves being referred to as a "Mompreneur", and after reading her story, I can really appreciate why. Recently we've featured some mom-owned businesses on this blog, and I am loving all these inspiring stories from women who do it all, and then some Read More

Why is it that annoying songs and jingles stay in our minds? The answer has great implications in the world of business!

It's an irreverant and serious look at why the "pesky" wheel gets the business grease...with research to back it up Read More

Following is a list of links to government contacts, assembled from Business.gov which provides information and resources that help small businesses comply with federal, state and local busines Read More

Milk-Bone® has been the category leader in dog biscuits for more than 100 years – so much so that the brand was entering into a dangerous territory – commoditization. It was evident to brand leadership that they needed a clear point of differentiation for Milk-Bone. In fiscal year 2010, Milk-Bone turned its marketing efforts toward raising the profile of Canine Assistants, the brand’s long-time charitable partner, which provides assistance dogs to people with disabilities. As part of the “It’s Good to Give” campaign, the Milk-Bone brand returned to television with its first advertisements in more than 10 years, followed by agreeing to be the exclusive sponsor of a primetime PBS documentary, highlighting Canine Assistants and the incredible impact they have on the lives of people with disabilities Read More

Keen business presentation skills are always the order of the day -- whether you are reporting to your stakeholders, bidding for contractual work, motivating your sales team, presenting ideas for venture capital, or merely convincing family members Read More

State and regional employment increased in May. However, it is important to remember that much of the hiring was for the U.S. Census, and the job growth has yet to prove sustainable Read More

Do you want to find a way to get qualified sales leads online? Take a look at getting listed on Google Places, which is going to be the new Yellow Pages. Here is a video to show you how to get this done Read More