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Decision-influencers can make or break your deal. Dealing with those who would break your deal is a tricky business. But it starts by following three important rules, including not making your obstacle defensive, allowing them to lead with their vision and, occasionally, taking something away Read More

In yesterday's blog, we covered the ways weak international business writing can destroy your brand. Now, here's a look at what can make your international communication weak along with ideas for how to strengthen it. (I get up on my soapbox for one thing in particular. Read More

There’s been much debate over the role and impact of social media on lead generation. However, after all the pontification it looks like marketers themselves are taking the plunge.

According to a recent Unisfair study of Technology Marketers the top emerging channel is social media for lead generation, with 74% of respondents tagging it as a priority Read More

A few statistics on the role of telephones in customer relations, what we do right, and where we fail Read More

A slideshow for your viewing pleasure: some of the funniest, freakiest, most bizarre and most offensive advertisements in business history Read More

How Would You Market & Promote My Upcoming Book Smarter, Faster, Cheaper? A call for ideas for marketing a new book by David Siteman Garlan Read More

Perhaps it’s not politically correct to talk about the role of power in business. We all know, however, that dealing with and wielding power is a day-to-day reality for sales reps Read More

Google announced some major changes to their search indexing algorithm yesterday. Here's what your business needs to know about Google's Caffeine update Read More

Highly visible translation mistakes can devastate an international marketing campaign. What you don’t often hear about are the less visible writing mistakes that can slowly bleed your company dry. The ones that aren’t plastered all over billboards and magazine ads, but handed directly to individual clients in letters, proposals, emails, etc. Although not as visible as public marketing messages, writing mistakes in your international business communication are just as toxic to your brand. Here's why .. Read More