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Your brand is not completely shaped by your organization, but a strong brand identity can project and protect brand perceptions. Read More

In this article, I write about the fact that some people refer to some of their past experiences as "failures" and "setbacks", while others, get strength, empowerment by focusing on the silver linings of all experiences and those key learnings. Read More

Two Canadian webmasters were reviewing their website stats, and discovered 25,000 new backlinks from one domain. This is how they did it - and how you can, too. Read More

Harvard Business Review writes, "Put simply, this is another way of crowd-sourcing customer feedback. In an age where the flow of information to large corporations might be overwhelming and noisy, it creates incentives for obtaining higher quality and timely information. For some corporations, a tw Read More

Last week’s post discussed joint ventures and other collaborative business agreements involving cooperative efforts between multiple independent parties. This week we turn to a more traditional structure, and examine singular business entities with multiple partners. Read More

When it comes to business success, it’s pretty simple — solve people’s problems or fill a need they might not even know they have.

Today we are focused on a widespread problem that affects individuals and society as a whole: The unhealthy fast food that is feeding America’s obesity epidemic. Read More

How to pitch to angel investors in 3 steps. Here's a short way on how to raise seed investment that come up to me after a lot of pitching. Read More

In this world of uncertainty, unclear outcomes and a questionable future, how do business executives make decisions? Data, facts, and a reliable forecast are all increasingly important factors in how funding is determined across organizations.
This post centers on the virtues of predictability, a Read More

Here is a simple exercise you can do to see which marketing tactics may be wasting your time and money. It is only for the brave because you do have to be a little ruthless with your decisions. Read More