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Our business profitability and sustainability greatly depend on our customers’ satisfaction. No matter how we intensify our advertising or promotional campaign if our consumers aren't happy with our products and services, our business won’t thrive in the long run. Thus, we have to strive in making Read More

The popularity of sites such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, (shall I go on?) have made it so that the most powerful forms of advertising that really any business or merchant can utilize is user generated recommendations.Friends telling friends what they recommend is nothing n Read More

Social Media is the new form of communication, and appears to be having more impact on business behavior than an email or letter to the company president ever did. Whether it is through personal interaction or on a public forum, social computing has given a voice to consumers around the world - and Read More

In a highly competitive industry, Pride Products differentiates themselves by delivering superb customer service. How do you differentiate your business? Read More

Personalization is a great way to increase customer engagement and good feelings around your brand. By giving them more choices and more chances to give feedback, you allow them to form bonds with your service that can bring you more business. Read More

Here is a really nice infographic that tackles how customers are retained and how you can recover in case you may have given them a bad experience. Read More

Wouldn't it be great if you could turn a merely satisfied customer into a lifelong fan who actively promotes your product amongst their friends? Read More

People are taking their grievances online, on social networking platforms to be precise. Twitter users lead the lot. We asked our over 715,000 Twitter followers whether they had contacted a brand on Twitter and if yes, did they receive any response?

We used their tweets to create a great slides Read More

Based on groundbreaking proprietary research and one-on-one interviews with top brand executives, Christie Garton, author of Marketing to Millennials, identifies specific behaviors and attitudes common to this revolutionary group of consumers. Read More