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While on vacation last week in Kauai I sat beachside relaxed and entranced by the awesome power of the ocean. I was entertained watching wave after wave hit the beach, toppling kids and adults as they played in the water. As I sat there, I became curious about how waves are formed. So I turned on my iPhone and went to the Internet in search of Read More
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Names matter — especially when it comes to your online business. High atop her balcony, the love-struck Juliet laments her lover's problematic surname, declaring, “A rose by any other name would smell as sweet.” While technically she's right, you wouldn't want to put Juliet in charge of your online branding efforts. Read More
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The consumers of today want to be heard. Simply using one way mass media is not effective in today's digital society. Not only do consumers want to be heard, they want to have a meaningful relationship with brands and find fulfillment. They want a brand that actively listens to their needs and engages them in a two-way dialogue. In today's market Read More
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With the good inevitably comes the bad. Sometimes I feel like a one-woman social-media-promoting band, telling friends, family and colleagues about the joys and benefits of using Twitter. I still feel that way — using Twitter has been beneficial for my business, and the only investment has been my time. Read More
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Before you jump in and conduct an email marketing campaign, there are a few areas you need to consider to see if it is the right marketing tactic for your business. Read More
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You know that your old clients and contacts are your best sources of new business and referrals. You've even got a pretty good “little black book” of names — people who already know, like and trust you. People who could be good sources of referrals or even new work with their companies. But there's a problem. You're hesitating. You haven' Read More
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Angela Connor, author of "18 Rules of Community Engagement" poses ten questions to internet marketing specialist, Phyllis Zimbler Miller. Read More
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LinkedIn has helped many people, but some struggle to figure out what they can do beyond connecting with others. Here are 33 ways to help you make the most of LinkedIn. Read More
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Some employees are afraid to jump into Twitter from a business perspective. Sometimes it helps to have answers to questions and this list provides a majority of answers. Read More
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What does small business branding entail? Should it require a personal touch or is it all business? I think it depends. But if you plan to do any online marketing, and that includes branding, then you'd better learn to get a little bit personal. Read More
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