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I'm all for taking full advantage of summer, and using it to engage in marketing in a different way. With everyone feeling more relaxed, it's the perfect time to switch into market research mode. Read More

Getting rich the quick and easy way is not a new lure of course. Twitter is just the newest way to spread the word. Read More

Customer loyalty is one of the most important areas in small business marketing that we strive to strengthen. It does not happen overnight and takes continued effort; however the benefits can greatly increase our business and marketing success. Read More

Engagement is the buzzword of choice when social media experts get together to pontificate. And while I agree that engagement, and ultimately action, is the payoff of social media, few social media experts talk about how it's really created. Engagement is not really created by being a nice, genuine, caring and attentive sort of chap on twitter. Read More

You don't need to look far to find big brands using social media. In doing so, they've exposed both good and bad strategies for implementing social media, teaching us all lessons that are applicable to multi-national corporations and one-man shops alike. Read More

As I mentioned, I am at heart; a salesperson - this is the bit that really interested me about Twitter . Can it help me to sell my services? The answer is a resounding YES. Read More

It is important to ask the right question in the right situation for maximum impact. You don't want to have a question to add risk to a sell, test them in advance. Read More

A lot of people are afraid of Google Adwords because they've heard stories of click fraud and large amounts of lost money. Read More

Watch Perry Belcher discussed about Copywriting. Read More