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The old important question is which of the factor is more important for having the faithful and real audience in social media? The content or the distribution. They both don’t catch the whole picture as this is the user experience that is more important than these two. Now the question might be what the user experience is? The simple answer is when you navigate from one website to the other or video to other video you are doing it by the experience and it has been missing mostly from the digital media.Some people believe that content is the king! Yes but it is not the hole story, considering the case of a social media, it may offer instant access to great content but that content has become commoditized. Generally it is very difficult to keep this kind of content always novel. Therefore the content alone can’t be the final answer Read More
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This article offers several tips for getting better results from your blogging effort to impact better online lead generation Read More
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What to do when 2 units of work no longer produce at least 2 units of benefit. This will help you locate innovative new market opportunities durring slow points. Read More
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Cisco’s 2010 Midyear Security Report found that workers in the enterprise are accessing their favorite social networking sites on company-issued equipment even when corporate policies prohibit them from doing so. Read More
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How creating a truly shocking product can generate huge profits... even if you don't think anyone will ever buy it Read More
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A spin-off is merely a startup spawned by a mature parent (company), and conventional logic would dictate that it has a survival advantage over the lowly startup. Yet spin-offs seem to most often fail to launch in the real world. I was part of one myself a few years ago, and felt the pain, so the phenomenon has intrigued me ever since Read More
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An organization may spend hundreds of thousands of dollars to create the ‘perfect’ ad for them; where it encompasses the values and beliefs of the company through a single television spot. However, these are arguably having smaller impacts on sales. On the other hand, you have a source of basically free advertising with built-in audiences and tremendous potential for ancillary PR through user-generated advertisings. Read More
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Best Practices to Increase Website Traffic and generate more money for your business. Why it is important to increase traffic. Read More
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Your sales results are the result of what you believe and how you act on those beliefs. At the halfway point of this year, let’s do some checking in Read More
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Back in January, I realized I was wrong about proposals. I don’t do them anymore. I admonish clients and colleagues when they talk about writing one. A Recommendation Summary, while extremely similar, is profoundly different. And it’s much more than semantics. As an outsider, I humbly submit my proposal for possible consideration by the all-powerful decision maker to whom I must defer. As an insider, I offload the tough task of preparing a set of recommendations to address a pressing issue from the harried, overworked customer executive and am appreciated as a high-value team member Read More
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