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Making new friends is hard. There’s a lot of anxiety in that first interaction. Will they like me? Do we have anything in common? Will I like them? How do I start things off?

I know, this is a blog about sales. Stay with me. We’ll get there.

The result of all this anxiety is that we often wait around for just the right moment, endlessly search or wait for someone to introduce us, or worse…simply avoid the introduction Read More

Of course everyone in the industry understands the value of mobile marketing. These important statistics simply reinforce the value of mobile, but they also emphasize the two primary types of mobile marketing that will be most influential with consumers – SMS and the mobile Web Read More

Want a prominent position in local search results? Get some tips on keeping your business visible and playing fair Read More

Below are just a few links that will be helpful for those of you who wish to jump into the rather time consuming process of writing a business plan. As you will see, it is not a lack of business plan information that is the issue. The difficulty lies in choosing the best source with the most relevant, helpful content. Many websites may include some information on writing a plan but ultimately are interested in selling software of consultation services. The sites below offer useful and more importantly free information Read More

This article offers some blogging advice for you to find a free blogging platform and keep it updated with a range of fresh content. Read More

For many 21st Century companies physical assets no longer hold the greatest Loss Value. This is especially true for Technology Companies, many of whom derive their entire Organizational worth from the data, information and intellectual property they control Read More

Here is some advice I got as a student. To make ends meet, I took a job selling wedding chest products.

My sales coach at the time told me. “Don’t try to sell products, show solutions to real problems And something practical that goes with that is a mattress test”

"What is a mattress test?" I quizzed and I got a lesson for life. Read More

Whether you are at an established company or at a startup the pressure on you as a marketer to deliver is immense. To make matters more challenging it is likely that your marketing budget has been cut. Every dollar you spend is questioned for ROI and in most meetings you are asked about developments in social networking, customer service and online reputation management because it is in the press and tantalizingly promises high return at low cost Read More

Does this sound familiar? You’ve opened your online business, stocked it with stellar products, and have unleashed great marketing campaigns to drive traffic. Only problem is your abandoned cart rate is too high while conversion rates are abysmal. I can see you pulling your hair out and screaming, “Why is this happening?”

The answer could be that your ecommerce site isn’t fully optimized to boost conversions. Despite all of your efforts, if you haven’t proactively built your site to address potential customer concerns, your online business could be missing out on easy sales. Read More