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No one ever tells you about the fear associated with owning a small business. Here are some simple steps for managing the "gut wrenching fear" Read More

Foursquare, the location-based mobile game cum social networking platform might bring online/mobile marketing to the next level. Read More

Remind them of the specific role they play that would make them need your product and put it as priority Read More

An account of my failed attempt to find out why a computer I ordered from Dell, promised for one delivery date, was suddenly delayed for a month. Lessons: provide customers with explanations for delays and empower frontline personnel to solve customer's problem or risk losing a customer. Read More

Running a small business and a startup can be compared to running along a trail. See how the twists and turns of a trail are just like the twists and turns of a small business and startup. Read More

You won’t need tips. You will know the conditions in your field which influence buying, and at the right time will be guided by your knowledge to the very places where business is to be had. Read More

What is the most important thing required to promote your business? Answer is sales leads. The most important and simple way to generate sales leads is internet through internet marketing also known as web marketing. In spite of the geographic boundaries of cities, countries, and continents; you just need a website and the whole web world is available. You can found your prospective customer in a Read More

One of the best examples is an e-book. Some companies use e-books to spread the word about their business, but just not about the products and not anything pitchy. It will be free and valuable content that somehow helps the potential customer. Some businesses even step it up a notch and allow others to pass it along for monetary returns, such through affiliate marketing. Read More

Christmas is a funny time of the year for job seekers – It can be very frustrating as Companies shelve recruitment plans until the New Year.

Chritsmas time - a fantastic opportunity to plan for the New Year and put yourself in pole position for a job in 2010.

Here are 12 presents that every job seeker should give them self this Christmas... Read More