ShawnHessinger commented on the following stories on BizSugar
Why Your Web Developer and SEO Keep Asking You For Content
"Hi Alastair, Not all that different from the point of view of a blogger or social marketing professional. Of course, from this point of view you will be creating the content, but inevitably there will be a need for photos from the client, perhaps crucial information about products and services etc. And since these activities require frequent updating, having clients get back in a timely manner is imperative. This is often difficult since the reason you were hired in the first place is that they are too busy creating the best product or service available to answer constant queries or to do their blogging, social media media and PR themselves. "HOW TO: Prospect for the right customers using LinkedIn
"I'm a firm believer in the value of LinkedIn as a prospecting resource for B2B business so long as the effort is handled correctly. One of the concerns you hear voiced over and over again is the danger of trying to market or sell to people in what essentially is a networking context. But, of course, networking itself in any environment, including the local chamber, is, to some degree, about marketing. You presumably hand out your business card in the hopes people will think of you when they need your service. Still, you wouldn't burst into a sales pitch at a mixer while exchanging business cards. Prospecting in a networking environment can be a great strategy so long as it is done with an eye to the social rules government the activity., For LinkedIn, this post is a great start. "Saying Goodbye to BizSugar and Wishing Good Luck to All
"Yoni and Heidi, My apologies for not commenting earlier. Haven't been on the community for much of the day. We all appreciate you, of course, and the great contributions you and other members make to BizSugar everyday. This social community, like others on the Web, is one in which you may come and go as you please and the door will always be open. Yoni, you and I have been in touch and I'm sure will continue to be in the future. I follow your blog and will continue to do so. Thanks again for all you have given to BizSugar, and I believe, as you have said in your previous posts, you have received much in return. If you, or any member, feel it's time for a break, please come back whenever you please. We will all be happy to hear from you. "Three ways bloggers just gotta have fun
"Writing posts is certainly only one part of blogging. There is also a certain amount of SEO involved in good blogging, though this aspect is probably more fun for some than for others. I like the writing and it's one of the things I've probably carried over most intact from my newspaper days. But then blogging is not really the same as newspaper writing at all--though there are similarities. Probably the coolest thing about blogging is having some sense of the creation of a whole, like publishing your own newspaper all within the space of a few hours. It's quite exhilarating."Sales Process vs. Seniority – Sales eXchange – 58 - The Pipeline
"Tibor and Duncan, Both of you raise good points. I guess my concern is that processes can become stagnant in larger organizations and I'm not certain sales has that much in common with either of the examples you've raised. Tibor, most sports are based on confining principles that make conforming part of the pattern of success. Until the rules of the game are changed, some sort of refereeing or mediation guarantees success is dependent upon following them. Duncan, in medicine certain approaches are not permitted based on a professional consensus and a body of ethics and new procedures must be proved and become part of this consensus. But when running a business, customers define the reality of success or failure without restraint. This is a completely different system and one that selects for extinction all those who do not meet the fickle whims of that customer. The tendency of a sales process to take too long to adjust to changes in the market seems great to me. It is the reason small businesses tend to be more maneuverable than large ones. The quicker a process can be changed to meet the reality of changing results in the market the better."Micro Businesses Fly under the Radar
"Great post, Mike. I think it could be added that these nonemployer companies are great opportunities for startup. They essentially test the waters and can become a springboard for bootstrapping entrepreneurs to generate cash flow to reinvest into larger and more profitable ventures allowing, as you said, these nonemployer firms to grow into employing businesses. Whether the data supports this or not, my intuition tells me these extremely low investment startups have a higher chance of success because an entrepreneur is able to change direction quickly and evolve the business to find an effective business model before bringing on extra employees and overhead costs. "Subscribe
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5 Reasons Why Facebook Places Is Kind of a Big Deal :: Duct Tape Marketing
"Yet, I do wonder what effect this will really have on the other communities. Facebook is huge, irresistibly so, but it is still not the whole market and attempts by larger companies to copy such innovations aren't always successful."