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It’s important to know what’s being said about your brand online. Learn to protect your business in the online world. Read More

There are more changes coming to Facebook (surprise) and several are worthy of note, depending on your industry. However, today, I want to share three Facebook features that any admin can and should be using! Read More

Outsourcing social media management is of great value to a small business that may not have the in-house resources to create an effective presence, but that doesn’t mean we can do it alone. It absolutely must be a partnership in order to actualize the results outlined in the strategy. Read More

If you’re looking to increase awareness and visibility, my short advice is to create a human strategy. Read More

What would you do if money were no object, if you had no competition, and if you had the entire day to do whatever you wanted? Read More

As a small business owner, I place emphasis on serving my customers, working with the team and overseeing the day-to-day business operations. As I've said before, it's easy to put my own marketing efforts on the backburner - and there are many times when creativity isn’t something that is easily su Read More

The sales funnel -and social media’s role in this process including acquiring leads, converting leads and securing a sale. Read More

I believe the best way to make your LinkedIn profile stand out is to write a strong summary. A LinkedIn summary is what gives pop to your profile - this the area where your personality can shine. If I had to recommend a formula for a summary, it would be to: personalize, humanize and summarize. Read More

I'm telling myself this as much as I'm telling you... In fact, I'm going to set an hour aside each week to fulfill this very task! Read More

For business owners who aren’t interested in handling social media marketing themselves, outsourcing is an option. And providing these social media services to other companies can be a business in itself. If you’ve ever thought about how to start your own social media business, consider this... Read More