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When I founded my business in 2010, the world was my oyster. Social media was still relatively new and mysterious, particularly to the business community. In 2017, it’s a much different story. All I can say for sure is that I’m glad I got in the game early because it’s not the same. Read More

As a business owner and a multi-account social media manager, I have a myriad of things competing for my attention during the day. It is easy to feel overwhelmed, and there are days I don’t know if I am coming or going. But, I’ve learned a few tricks for staying organized. Read More

Seven years of consistent blogging have helped my search engine rankings tremendously. As a result, we receive internet leads daily. There is a slight downfall, however, and that’s simply filtering through the myriad of spam leads. Read More

Our January 2017 gross profit doubled and our net profit increased by over 300% from the previous year. Talk about the difference a year makes. And, it’s because we did things differently. Here are the top three tactics we employed to increase our revenue.
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Talk with any business owner and most of them will agree: what we do is very real and it’s also very challenging. We are responsible for everything, including our own paycheck. Entrepreneurs should be given the same respect as anyone who works for someone else. Read More

Pursuing social media without a solid website is like training for the Boston Marathon wearing flip flops. You may be able to run for a little while, but soon enough, everything is going to fall apart. If you want social media to work for you, your website cannot suck. Read More

I want to address one of the biggest misconceptions about social media management – and that’s the assumption that what we do is post content. Yes, content development is a large part of management and it must be done well, but it’s only one piece of the puzzle. To ensure clients achieve results, h Read More

I was talking with a friend who seemed surprised that I wasn’t planning to stay up to ring in the new year. She said, but ‘it’s time to set new goals.’ I told her that I don’t need a new year to set goals. I set goals all year long. Read More

As we move into 2017, it will be more critical than ever to understand the relationship of social media to the bottom line. Social media must be tied to business metrics through KPI’s. Without specific goals, social media marketing is nothing more than throwing spaghetti at the wall.
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Many businesses are gleaning insights into this years’ activity in order to plan for 2017. If you haven’t done so yet, include Google analytics with this evaluation. The results may be surprising. Here are a few revelations from the Strella Social Media traffic reports. Read More