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How do you convert leads to customers? Simple. Build a marketing funnel. However, it’s not quite as simple to build a ‘successful’ marketing funnel. Find out what you need to do it right. Read More

Facebook and Instagram are planning to remove the total like counts from posts. Many are wondering… what will this mean for businesses, marketers, and consumers? Read More

If you run a business, you are familiar with the tumultuous ride. It’s what we signed up for, yet it seems it doesn’t get any easier. If you can relate, read on… Read More

Despite the myriad of social media sites, history proves that more is not always better. Here are my top three takeaways as you consider the best channels for your business. Read More

A letter from Pixsy claiming copyright infringement from images displayed in a click-through link from a third-party website does not constitute an infringement on the image's copyright. Read More

There’s a difference between posting content and cultivating a community. Regardless of the platform you use, if only post your blog and sign-off, you’re wasting your time. Read More

All too often I encounter organizations who do not place enough value on the importance of a consistent and responsive social media presence. This is not necessarily intentional. Many just do not know what they don’t know. Read More

In a perfect world, we are born communicators. Since that’s far from reality, I’ve come to learn that strong communication requires a conscious effort. Read More

Most business books will tell you that few businesses survive their first year, and even less last in subsequent years. After what I’ve experienced, I can see why. I am still standing because of a few things that I believe all entrepreneurs need to survive. Read More

What are you selling? How will it transform my organization? Why should I buy it from you? Three questions that are challenging to answer in a service-based organization selling something many are unaware that they need. Read More