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As the owner of a small business in an ever-changing industry, I have to make tough calls and act quickly. I have a limited amount of time to dwell on the possibilities. Sometimes this works to my advantage because I don’t overthink it, but there are times I fear that I will make the wrong choice. Read More

I’ve discovered that people like it when you are vulnerable. It makes us relatable. It gives others a sense that they are not alone and can understand our struggles. Read More

RITE – Relevant, Interesting, Timely, and Entertaining – is a formula for developing content of interest to your audience. In this post, I share examples of each type. Read More

According to the majority of polls, January and February rank among the least favorite months of the year with March in third place. If you loathe winter, I’ve found a few ways to shake the cold winter months. Read More

We have the best intentions. But, deep thinking, non-immediate revenue-generating, non-linear projects are often pushed toward the bottom of the list in favor of seemingly timely, sometimes important, easily justifiable stuff. ‘Life gets in the way’ or ‘life happens’ as they say. Read More

It may be hard to believe, but with 2019 coming to a close, hashtags have been fully integrated into LinkedIn for well over a year! Despite hashtags’ staying power on the platform, many businesses still struggle with how to best use them to grow their audiences and receive more engagement. Read More

If ten years in business taught me anything, it’s that sheer force of will can only get you so far. Relentless drive is great, but it’s not a sustainable business strategy. Read More

If you’re feeling sluggish, overwhelmed or hurried, take some time to focus on you. It’s truly a gift you can give yourself for the holidays. And, it’s a gift that keeps on giving as others around you will be impacted by your renewal, as well. Read More

Did you know that a company’s social media is 25% more likely to be perceived as credible than its advertising? This means prospects will know (or think they know) you before they’ve ever met you. Read More

Understanding the characteristics that millennials and Gen Zers are looking for on social media is the key to finding business success on the internet in the modern world. Instagram has become especially pivotal to the brand/customer relationship. These tips will help. Read More