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Customer acquisition is an outcome, not a goal. But, if clients want a measurable return on their investment, how do we provide this return without finding a way to bridge the gap between goals and outcomes? From experience, it’s easy for a company to cut marketing activities when money is tight, Read More

Hard work, alone, doesn’t make us better people. It doesn’t mean we will win. But it does give us an opportunity to be a part of something that we can appreciate because we worked hard for it. Read More

We all deal with change. We all deal with controversy. And, we all struggle on our journey. Putting it out there, within reason, is not necessarily a bad thing. Read More

I managed to figure out social media management through the school of hard knocks, but it certainly didn’t come easy. It takes more than just updating social media sites. There are so many factors to consider in order for a business to be successful. Read More

Do you ever find that you don’t follow your own advice? I do! I tell my clients to formulate an editorial calendar and write their blogs a day to a week in advance. Yet, I’m grasping for a topic the afternoon of launch. Ordinarily, I would get down on myself for not following the advice I tell othe Read More

We are entering a pivotal time for social media marketing, particularly those who want to leverage content to play the online game. It’s crucial to come to the table with not only a strategy, but a darn good one. The opportunity is there, but it will require courage and hard work. Do you have what Read More

I was recently asked to identify the #1 mistake businesses make with their social media marketing. I can think of dozens of mistakes. It all depends on the type of business and the structure of the company. However, there is one mistake I see time and time again. Read More

It’s been our experience that those businesses who struggle with social media ROI are not leveraging it correctly. We’ve developed this list of common social media mistakes in order to help businesses actualize the benefits of social media. Read More

I’m often asked to give quick social media advice or little nuggets of wisdom to pass onto the small business community. I am happy to do it because I have a lot to say about the dynamic and confusing world of social media. I decided to pull these ‘rules of thumb’ into one post, as I find that we r Read More

The reality is that many companies are not positioned to lead and, because of that, they alienate their best customers… their employees. Perhaps that’s why entrepreneurship is at an all-time high. Read More