Customer acquisition is an outcome, not a goal. But, if clients want a measurable return on their investment, how do we provide this return without finding a way to bridge the gap between goals and outcomes? From experience, it’s easy for a company to cut marketing activities when money is tight,
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Centralpawebster submitted the following stories to BizSugar
Marketing Considerations For Your Strategic Plan


From http://strellasocialmedia.com 2280 days ago
Made Hot by: luvhealthcare on November 1, 2016 11:45 pm
Purpose Trumps Winning


From http://strellasocialmedia.com 2288 days ago
Made Hot by: problogger78 on October 25, 2016 10:57 pm
Hard work, alone, doesn’t make us better people. It doesn’t mean we will win. But it does give us an opportunity to be a part of something that we can appreciate because we worked hard for it.
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We don’t have to have all the answers


From http://strellasocialmedia.com 2294 days ago
Made Hot by: robinandy58 on October 19, 2016 1:52 pm
We all deal with change. We all deal with controversy. And, we all struggle on our journey. Putting it out there, within reason, is not necessarily a bad thing.
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Social Media: Working in the Trenches Isn’t Always Sexy


From http://strellasocialmedia.com 2301 days ago
Made Hot by: NolanGreen on October 12, 2016 7:23 am
I managed to figure out social media management through the school of hard knocks, but it certainly didn’t come easy. It takes more than just updating social media sites. There are so many factors to consider in order for a business to be successful.
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3 Reasons I Am ‘Over Myself’


From http://strellasocialmedia.com 2308 days ago
Made Hot by: Digitaladvert on October 6, 2016 12:06 pm
Do you ever find that you don’t follow your own advice? I do! I tell my clients to formulate an editorial calendar and write their blogs a day to a week in advance. Yet, I’m grasping for a topic the afternoon of launch. Ordinarily, I would get down on myself for not following the advice I tell othe
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Three things to know about the future of content marketing


From http://strellasocialmedia.com 2322 days ago
Made Hot by: bloggerpalooza on September 21, 2016 9:49 am
We are entering a pivotal time for social media marketing, particularly those who want to leverage content to play the online game. It’s crucial to come to the table with not only a strategy, but a darn good one. The opportunity is there, but it will require courage and hard work. Do you have what
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Social Media Marketing: The #1 Mistake Businesses Make


From http://strellasocialmedia.com 2329 days ago
Made Hot by: logistico on September 14, 2016 6:29 am
I was recently asked to identify the #1 mistake businesses make with their social media marketing. I can think of dozens of mistakes. It all depends on the type of business and the structure of the company. However, there is one mistake I see time and time again.
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5 Small Business Social Media Marketing Mistakes and How to Fix Them


From http://strellasocialmedia.com 2343 days ago
It’s been our experience that those businesses who struggle with social media ROI are not leveraging it correctly. We’ve developed this list of common social media mistakes in order to help businesses actualize the benefits of social media.
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5 Social Media Rules of Thumb


From http://strellasocialmedia.com 2350 days ago
Made Hot by: mikehartman1 on August 24, 2016 10:45 am
I’m often asked to give quick social media advice or little nuggets of wisdom to pass onto the small business community. I am happy to do it because I have a lot to say about the dynamic and confusing world of social media. I decided to pull these ‘rules of thumb’ into one post, as I find that we r
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Corporate World vs. Entrepreneurship: A Striking Revelation


From http://strellasocialmedia.com 2357 days ago
The reality is that many companies are not positioned to lead and, because of that, they alienate their best customers… their employees. Perhaps that’s why entrepreneurship is at an all-time high.
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