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Leaving comments on blog posts and participating in discussions is a great way to improve your SEO. Read this post to discover another benefit to that activity. Read More

Keeping a blog going can seem like a full time job. Unfortunately for most business owners, we don't have the luxury of being a full-time blogger. This post discusses ways to improve the effectiveness of your blog. Read More

Sometimes not doing anything can be the most costly decision you make. Document management without a considered strategy can end up costing your organisation a lot more than your realise. Read More

The idea of a paperless office has been around a long time, much longer than global warming. Read this interesting post to find out other reasons why it makes sense to adopt a paperless office. Read More

Marketing content, by design, is meant to appeal to your prospects and clients. Attempting to impress with big words or complicated phrases can drive people away. Read this BRIEF post to learn why. Read More

Everyone is after a good deal. If you know what motivates your service provider, you will be in a good position to get a discount off the normal rates. This post explains 9 ways the investment in your copywriting services can be reduced. Read More

Pricing professional services isn't an exact science. There are times, however, when client behaviour guarantees a higher rate. Read this post to find out 7 things to avoid if you want the best deal on copywriting services. Read More

Developing competent business content is harder than it looks. What might sound good to the average person, could be losing prospects and customers. This post describes the problem with gobbledygook in business writing and gives some suggestions on how to combat it. Read More

While social media is widely accepted as an ideal method to drive traffic to your website, RSS feeds are often under-utilised or forgotten. After discussing how I was using my own RSS feed with my web designer, I realised I was missing a great opportunity to promote my content. Read this post to find out how an RSS feed can improve your content marketing activities. Read More

I've been getting a lot of invitations to connect with strangers on LinkedIn. I take the trouble to reply to these requests and politely refuse the invite. Last week I got a snide reply back accusing me of not understanding how to network. That experience informed this new blog post. Read More