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Are you using LinkedIn? It still surprises me when I hear people say they haven't opened an account on what I consider to be an essential tool for business. Read this post to discover some fun facts and essential ways LinkedIn improves my business. If you're still not convinced? Have a read and discover what makes LinkedIn different from the other social networking tool Read More

How we say something is just as important as what we say. Using non-words - even those in common usage - can damage your brand. Read this post to find discover the "unwords" driving people nuts Read More

The FAQ is one of the most powerful pages you can have on your website. Many people overlook it or feel like it’s wasted information. Why not make the page do some heavy lifting for you? Read More

Like many small business owners, I have to prioritize my tasks with customer demands always ranking first. School vacation changes the mix a bit with family battling for the first spot. Nearly everything else languishes - including my website. Read this post to discover a little trick to keep things ticking over Read More

How often do you pass on the details of a blog post or an online article to your network? I do it all the time. Read this post to discover one little trick to help promote your website. Read More

Play School is a half hour children’s program aimed at encouraging a child to wonder, to think, to feel and to imagine. That’s not much different from the goal of most blogs. It occurred to me bloggers could learn a lot from the Play School presenters. Here are some of their tricks that easily translate into great blogging techniques. Read More

Do you know where your customers and prospects need help? Do you know what pain they're experiencing? Have you ever asked them? If you have, do they always say, "Nothing"? Read this post to find one simple question that can help get past the barrier Read More

What do Nelson Mandela, David Beckham and Anne Frank have in common? What does it have to do with you? Read this post to find out how a common marketing mistake could be costing you business Read More

We’ve all heard the expression, “don’t sweat the small stuff." The great thing about content marketing: some small things can produce big results Read More

The world of marketing just got a whole lot easier. Joe Pulizzi launched the Content Marketing Institute this week. His aim is to provide instructional content for people wanting to develop their own marketing content and strategy. If you're looking for practical advice, hints and tips - and who isn't - this is the place to start. Read More