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Your website is supposed to draw customers to your business. Poor design can do the opposite and drive them away. Read this post to discover six common mistakes to avoid Read More

Like most small business owners, I have a long list of things I want to do. Recently, I've been plowing through my "to do" list and have had a few light bulb moments along the way. Read this post to discover 3 of my most effective marketing activities Read More

Have you ever thought about how your content can improve the customer experience for your organization? A holiday in Bali turned out to be a good case study in how to do just that Read More

Darren Rowse from ProBlogger challenged his readers to take the 7 Link Challenge - a blog post describing our own efforts in 7 predefined categories. It turned out to be a great exercise in reflection and had me thinking about my own blog in ways I hadn't before. Have you taken the 7 Link Challenge Read More

I get questions all the time about blogging software. Where you put your blog is a lot more important than what software you use. Read this post to discover why Read More

As a writer, I struggle with making my content appealing to the reader. I've found out that's only part of the battle. Your documents have to "look" appealing, too. Here's how one company created an email banner that could be customized to make their content tie together and make it more likely to be read Read More

As a service provider, asking something of your customers is always risky business. When your marketing communications don't reflect an organizational strategy, you risk alienating the very people you're trying to serve Read More

A lot is being written about Content Marketing right now and with good cause. Read this post to discover why content marketing is gaining popularity in business circles Read More

Newsletters, while very effective marketing tools, are quite common and you need yours to stand out. Here are 5 tips (and some samples) to inspire you Read More

Make no mistake, this is a tale of woe. I’m dumping a long-term service provider for one reason. Their customer service pushed me over the edge. Read More