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Some marketers can get overwhelmed once they’ve done a thorough audit of their website content and assets. What we propose is that you tackle this with a three step process:

Top Level Sitemap
Asset Audit and Planning
Website Content and Asset Organization
Let’s review each one. Read More

Gutenberg will become the default editor starting in WordPress version 5.0 and unless you or your development team take action otherwise, it will be the only editor available for you to use in WordPress after upgrading.

If you update before you're ready, things will break!!! Read More

I remember when social media was fresh and new. Everyone was either excited or dismissive, but very few could explain precisely why. It was new. That’s it.

Since then we’ve seen social media become a powerful tool in the digital marketing landscape.

Some still thumb their nose at social media Read More

Landing pages are an important piece of any digital marketing effort. Landing pages are your secret weapon, generating one million new leads! OK, maybe that’s a bit exaggerated, but they can move the needle, if you know what you’re doing.

Maybe you’ve heard the term “landing page” but are not su Read More

We’ve been designing top quality websites for just shy of 16 years now. And some of the RFPs we’ve received have been – how to say this nicely – less than useful. Website redesign RFPs can range from useful and informative to downright meaningless boilerplate content.

I know that these are requi Read More

Starting July 2018, all Chrome users will see a warning for all non-HTTPS websites. More than 50% of Internet browsers worldwide are Chrome. Trust me, you have customers using Chrome.

But first, a little historical context. As far back as 2014, Google was giving preferential rankings to websites Read More

Keywords have been a hot topic in the internet marketing world for awhile, and most businesses understand the importance of them. We all know, after all, that choosing the right keywords can make your marketing campaigns– both organic and PPC– more successful, so they shouldn’t be ignored.

But w Read More

Jenny Halasz is one of those names you see everywhere – well anywhere you expect to find great content about SEO. She’s often the author of some of the best content on Search Engine Land and Search Engine Journal. She can also be seen speaking at conferences like the State of Search Conference, Int Read More

I asked Ann Handley (via Facebook messenger of course) if she could sum up her book in a sentence or two. And boy did she…

“Be relentlessly customer-focused and not corporate-focused. Ask yourself… ‘What marketing will my customer THANK me for?’” – Ann Handley, author of Content Rules and Everyb Read More

Video is dominating marketing these days. Every social channel is clamoring to get your video content. Video, when done properly, can capture and convert a user better than static content or even images.

Explainer videos are just that, video that explains a concept, product, function, process, e Read More