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A buyer persona, also known as a customer avatar, is a representation of your company’s ideal customer. Depending on your industry and target market, you may have several buyer personas to create. When you create a persona for each portion of your target market, you can better refine everything in Read More

In this day and age, consumers are continuously bombarded with information and solicitations, and businesses choosing not to engage their customers (both existing and potential) can easily get lost in the shuffle. By now, you’re probably aware that the right CRM can do wonders for almost any small- Read More

“I am Groot.” Those are the only three words Groot says through most of the Marvel Guardians of the Galaxy film. Rocket’s the only character who “gets” Groot. While it certainly makes for an element of humor in the film, it’s Read More

True wisdom is eternal. Even though the great Greek philosophers lived in much different times, some things never change. It’s not difficult to apply ancient wisdom to modern business. Read More

The longer a customer has a relationship with you, the more they are likely to spend, and the larger the transactions are likely to be. Your repeat customers are also valuable because their word-of-mouth marketing brings more business your way. Read More

Writing a blog can be pretty frustrating, especially at first when you have no followers. Unless you’re well-known and have a brand following or followers from social sites, you might feel like you’re screaming into the void after a while and you might be tempted to give up. Don’t worry, you can sa Read More

With more than 3.3 million people in the United States working from home at least half the time, collaboration tools are becoming an essential part of the formula for business success. Read More

Today’s consumers spend about 60% of all digital media time on mobile devices with small screens. Does your business have a mobile strategy to reach them or are you missing out on all that potential business? Read More

While few products have less sex appeal than toilet paper, Charmin really manages to own it. Rather than sidestep the issue, they use funny tweets and cartoon images to make shameless skidmark and bear butt jokes, and even Homeland Security gets a tongue-in-cheek jab when an agent checks Daddy bear Read More

Plenty has been written about the value of email, so I won’t belabor the point. I only revisited it here for those of you who may have developed a bias against it in recent years. And with that said, let me suggest that building your email list should be one of the items at the top of your New Year Read More