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Over time, a handful of tools come to stand out as the best in their category or industry. Check out these five great business tools that came to be leaders of the pack over the last few years. Read More

The problem with most sales organizations is that they get so wrapped up in closing sales that they forget to set sales goals and metrics. Here's how to create goals that keep the pipeline full throughout the year. Read More

Innovation is all about taking risks, trying new things, and building on your success. Every business reaches a point where old methods don’t work and demand begins to wane as new companies fill even the narrowest niche market. How can an established company reinvent itself to compete with brash ne Read More

Whether you’re searching for new customers, looking to build up your brand awareness, or just hoping to create a network of connections, social media can be a dream come true—when it’s done right. But with over a billion members on Facebook alone, making a name for your business on social media can Read More

Mercer’s Global Compensation Planning Report surveyed companies in over 100 countries to predict GDP, inflation, real pay increases, and unemployment for the new year. Read More

In an increasingly noisy marketplace, excellent customer service is the best way to stand out from the crowd. The popularity of social media puts your business in the spotlight, for better or worse. And while every business makes a mistake now and then, responsive customer service means the differe Read More

Despite the many trends that have popped up over the past few years in the realm of marketing, one fact remains constant: content marketing is here to stay.

Whether you realize it or not, you’re probably already using content marketing in one form or another. The more channels you use, the more Read More

The more companies use content marketing to reach customers, the more people take advantage of it. Back when there were only a few hundred websites online, it was easier to get lots of traffic to a site, but as competition has crowded the market, we’re seeing more black hat techniques. Rest assured Read More

Small businesses have come a long way, thanks to the Internet. Now we all have websites touting our products and services, and we have more ways than ever to connect with our potential and existing clients. But there’s always room for improvement, isn’t there? If you’re not fully using the Internet Read More

Thousands of potential new customers are out there, hungry for a delicious meal, and here you are, a restaurant owner, hungry for more customers. So, what gives? Why aren’t you packed with people who want to sample your soup of the day or dessert of the week? Well, for starters, you’ll want to take Read More