These stories submitted by Martinzwilling will be featured BizSugar's homepage

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI, or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors Read More
During my many years of mentoring professionals and entrepreneurs in business, I more often see people focusing on how to get their ideas heard, than how to promote themselves. I’m convinced that great results are better than great ideas, and a great perception of you as a person is better than bot Read More
In my experience, some of the best businesses have multiple partners, with complementary strengths. Starting and running a business requires many different skills and interests, and not many of us have all of them. For example, I’m an introverted product guy who doesn’t care so much about building Read More
It takes an engaged team, or a group of well-connected teams, to build and run a business today. The days of a single autocratic leader are gone. In my consulting work with small businesses and startups, I find that real teamwork is still a rare commodity. Fortunately, it’s a skill you can start to Read More
Unfortunately, many of the business professionals I meet these days in my mentoring and consulting activities feel perennially stressed and out of control, versus calm and satisfied with their position. They realize that their productivity is suffering, as well as their health, but they don’t know Read More
In my many years of experience in large businesses as well as startups, a key lesson I have learned is that personal leadership is most often the differentiator between success and mediocrity or failure. Building and running a business requires a team of business leaders, not just one creative geni Read More
Creating the right company culture must be a top priority of every entrepreneur and business leader. Simply speaking, culture-driven businesses put their people first, and people make the business, rather than the other way around. Today’s business mantra must be “Take care of your people and they Read More
More than ever before, people want to buy from, work for, and invest in companies that matter. Whether you are an entrepreneur starting a new business, or a corporate executive seeking to revitalize a mature business, the challenge is the same – to become the obvious choice within the hearts and mi Read More
In business, the only thing that counts is results, not how hard people work or how many hours they put in. Have you noticed in your startup or around your office that some people are always at work and busy, but others seems to consistently get more done? Studies of software teams, for example, sh Read More
Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. They expect to be surprised and delighted as well by their pre-purchase experience and post-purchase interactions. The most memorable businesses, like Starbucks and Read More

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!