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Big data analytics has the potential to transform small and medium businesses with better marketing insights, customer personalization and more. Read More

Setting up your first E-Commerce Business? Here’s what needs to be done for a successful virtual store - your guide from design to conversion! Read More

In today's rapid-paced digital age, consumers expect to be treated on a personal level. Businesses that can understand and establish the connection can beat the competition on any day. Read More

A landing page is a valuable marketing channel that benefits business of any kind. Perhaps you need to grow customers (through items pre-sale or a giveaway), or you want to sell more by showcasing your newest products, or by earmarking special offers. Either way, a landing page is a perfect way for Read More

Whether it’s a creamy berry quinoa parfait or a mediterranean morning scramble washed down with an avo-shake, power breakfasts are all the rage. Long gone are the days when Del Trotter could classify as a young urban professional. The fictional Only Fools and Horses star referred to himself as a ‘y Read More

We are more likely to be persuaded by people we like and those we want to be like. It’s the reason Brands use influencers & micro-influencers. Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition. Read More

Poor packaging leads to worse things than a bruised ego – it leads to lost sales and revenue. Packaging is a vital bridge between customers and your product. And, as awesome as your product might be, it’s the packaging that does the selling. These 5 bad packaging sins will help you avoid pitfalls. Read More

Great leadership is like electricity.

Without study, it’s a one-shot, lightning-in-a-bottle event. However, with a solid theory to explain how it works and how to harness it, you can use it to power your team like a well-oiled machine.

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Critical Business Support Pillars are the most critical of business elements. These 4 Pillars provide not only support for the company, but allow a strong, stable small business to grow and succeed. A small business without a strong support system of pillars will collapse and fail. Read More

Google’s roll-out of BERT caused a massive buzz in the whole SEO industry since they deemed it as “the most important update in five years”. This particular update, called BERT, officially impacts 10% of search queries. That’s already a massive number since there are millions of searches made every Read More