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Having a process that everyone adheres to and executes is what make professionals champions, be they in sports or sales. Having structure and metrics to drive success actually makes execution simpler. Read More

QR codes are not new, they have been around since 1994. The 2 dimensional (Quick Response) bar codes have had practical uses on airline boarding tickets and on product lables for stock tracking purposes. What is relatively new is the use of QR codes in marketing. Read More

What are your plans for using social media in your small business in 2011? In a recent post, small business consultant Jason Kienbaum mentioned a bunch of social media sites small business owners should be aware of in 2011, including BizSugar.com. Thanks for the shout out Jason! We can think of at Read More

Now, I am not going to pretend that I am a fashion expert but recently an infomercial for Pajama Jeans caught my eye. At first glance, the Pajama Jeans infomercial feels like a Saturday Night Live sketch but the product is real and can be thought of as “pajamas to live in and jeans to sleep in.” Read More

I got a great comment from my friend Jill Manty regarding my post on agencies and Social Media boutiques. Her experience is different from mine in that she comes from the digital agency side of things. Her experience has been that “traditional” agencies are completely unprepared to build bridges wi Read More

Did you hear the one about Million Dollar Money Drop on Fox? The story has implications on how you should – or, in this case should not – run your social media contests Read More

Discover how these 14 facebook applications can help to encourage fans engagement for your business page in year 2011! Read More

Perhaps it’s cliche, but at the close of every year it is natural to look back on your wins and losses and wonder how you can improve on your record for the following year. With that in mind, I’ve created a list of 5 New Year’s resolutions for entrepreneurs, complete with tips and tools to help you Read More

The end of a decade is upon us and as we ring in and welcome the new year, we do so by building upon what we have accomplished and hopes of achieving our new goals we have set forth. Social media has broken down the communication barriers and helped to pave the way for small businesses to emerge an Read More

Through December we’ve run an informal series on social media in 2011 – trends and developments that we are witnessing at FreshNetworks with our work with clients across Europe. Social media budgets are set to rise across Europe and they are not just in marketing or communications functions. The re Read More