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Blog design is dependent very much on what you are trying to achieve. The amount of content that your blog displays above the fold is directly proportional to the information that you are trying to get over to your reader. The important thing is to ensure that it is not too cluttered or deemed too Read More

If you're in business you have one objective: to sell what you have for more than it costs. The greater the wedge you can drive between those two variables - sales/costs - the greater the return. Read More

Addressing problems is not something that can be done by adopting a head in the sand approach. Business managers need to create openness within an organisation so that when a problem arises, it can be dealt with quickly and effectively. By creating a culture where self-preservation becomes the issu Read More

Social media is crucial to any integrated campaign; whether it involves email, phone calls, direct mail, etc. It provides a unique lead nurturing opportunity that cannot be achieved through any other means... Read More

Your blog works on a 24*7 basis. Every blog post is adding to your content and encouraging search engines to take an interest whether you are on-line or not. Consistent blogging is like giving your night worker the best tools to be able to do their job as effectively as possible. Are you using it t Read More

As a small business owner, you ARE your business. If you have ever seen any of the worldwide Dragon’s Den type programmes on the TV, you will observe that the dragons invest in the person behind the business as much as the concept itself... Read More

Effective commenting is an art and when done correctly, it can raise your profile, establish your credibility, drive more traffic to your site and gain you new readers. Read More

Masterchef gave a great lesson in just trusting your instincts. Blogging is a very personal thing but it can be too easy to just copy others and get lost in the ocean of blogs out there. Time to trust your instincts and create something unique, something that is you! Read More

We hear a lot of goal setting and, as a coach, this is one of the most common activities I do with my clients. So how could goal setting be bad? Read More

Facebook's terms of service are pretty clear! Facebook pages are for businesses and Facebook profiles are for people. So why then have some businesses set up and persevered with a profile? Read More