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The balance sheet is a snapshot of all your assets and liabilities at a point in time, this can be the year end, month end, quarter end depending on your bookkeeping habits... Read More

When performing any sort of management role, it is vitally important to remember what you are trying to achieve and why you are trying to achieve it. Effective project management will ensure that you do just that because it gives you the tools to understand and manage what you are delivering. This Read More

Should you use Twitter as part of your Marketing Plan? If you’re looking to increase sales, generate leads, or connect with prospects, it seems a no-brainer, right? Read More

Blogging is a time consuming activity. In a small business, often it is only one person who can blog and guest blogging might be the only way of sharing the burden. In a bigger business though, perhaps it might be better to share the responsibility out to a number of people. Read More

As your business grows there will come a time when you won't be able to do everything that needs to be done. At that stage it is time to think about hiring the people you need to move on to the next stage. Read More

Each day you make marketing decisions that affect your business and customer relationships. Making judgements based on your personal preferences rather than from a more objective basis can restrict your marketing success. A couple of tips to help. Read More

Blogging is considered to be a conversation. But to me, it is a method of starting a conversation. Initially it is simply a sharing of ideas to give value to the readers. The conversation in a blog starts with commentary and engagement. Read More

Blogging takes alot of work and it can be frustrating if it is not delivering what you expect. If your blog is failing, take the time to find out why. Is it your content? Is it the design? Is your call to action not delivering? The failings of your blog are yours and no-one elses. Listen to what yo Read More

So what are the biggest mistakes Companies make using social media? Here is my not so sweet sixteen... Read More

Protecting yourself when you make a mistake is human nature. However, in business, self-protection can lead to a break-down in trust between parties. Should we not just own up to our mistakes, work through them and move on? Or am I just naive. Read More