BizSugar.com › User › Barneyausten › Voted

It's a fact that if specific objectives are not set out before any marketing activity takes place, the success of the activity will be less than it could be and it will be much harder to measure it (you might be better off not knowing!). Read More

Measuring the health of a business is more than just about financial metrics. Business health measurement should include operational and satisfaction (customer and employee) metrics. By measuring the business at all of these levels, the business can only become healthier. Read More

When we set up in business we often have so much to do that in that process itself that our attention is pretty scattered. Read More

Kelloggs launched a marketing campaign to reach an audience of single men between the ages of 18 and 35, by placing a QR code and SMS predominantly on the back of their new Crunchy Nut Cereal Packets. Read More

Given today’s social media age, dealing with angry customers doesn’t just come any longer in the form of a letter or a phone call. Read More

Before you go about developing your business' brand and image you must first answer the question: how different do you want to be? Read More

I even wonder if we are going to kill it for some people because we simply can’t stop following every tiny change and many could be accused of blowing things out of proportion. Read More

At its simplest segmentation is getting more data on your customers so you can better target them based on their likes and dislikes. Read More

If I had a euro for every person I've spoken to over the last ten years who thought that B2B and B2C marketing strategies and techniques were exactly the same, Read More

Regardless of where you are in the world, if you answered no to the question above, you can stop reading and go and do something more beneficial with your time. Read More