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Highly visible translation mistakes can devastate an international marketing campaign. What you don’t often hear about are the less visible writing mistakes that can slowly bleed your company dry. The ones that aren’t plastered all over billboards and magazine ads, but handed directly to individual clients in letters, proposals, emails, etc. Although not as visible as public marketing messages, writing mistakes in your international business communication are just as toxic to your brand. Here's why .. Read More

I'm Heidi. A Biz Sugar Groupie and VOTER!

I'm back for the final part of my trilogy: an outsiders view on succeeding on Biz Sugar.

Today it's about comments. Respond to them and build good will. Get loyal readers and VOTES! Ignore them or don't bother to answer and don't be surprised if the opposite happens Read More

Are there reasons why your prospective clients are not responding positively to your written copy messages? Actually there are 10 potential reasons!

In this wonderful article by Susan Gunelius, you can see why your written message may be turning your prospects off Read More

As I mentioned in a recent post, I've been having some trouble becoming more productive.  As I try to branch out and do more and more with my online workin Read More

How Would You Market & Promote My Upcoming Book Smarter, Faster, Cheaper? A call for ideas for marketing a new book by David Siteman Garlan Read More

Once you've created products to offer on your site, one of the greatest things about the Internet comes into play: you can automate the entire process Read More

Five years or so into my sales career I learned a lesson that still looms large in my brain. Here it is:

The best way to learn something is to be responsible for teaching it to someone else Read More

Like many small business owners, I have to prioritize my tasks with customer demands always ranking first. School vacation changes the mix a bit with family battling for the first spot. Nearly everything else languishes - including my website. Read this post to discover a little trick to keep things ticking over Read More

You post to Biz Sugar? Do you want to make the "Hot Topics" Page? Of Course!!!

It's about getting involved, not just posting and splitting!

Here are the habits of those who are consistently reaching the Biz Sugar "Hot Topics" Page!! Read More

In many areas of our lives we have a check up, such as going to the dentist or doctor to see that everything is working okay. With cars we take them to the mechanic who does a maintenance check to make sure everything is running smoothly. The same goes for marketing and here is a simple check list to review what is working and what needs attention Read More