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Never one to shy away from controversy, the author takes on the peddlers who resell gift cards for use in employee recognition, sales force incentive, and customer rewards programs.
Bottom line: Gift cards are a poor value, compounded by the industry practice of using "vouchers" that require the r Read More

The tools that allow us to communicate across great distances are wonderful resources. But these same tools can create a huge barrier when you are face to face. Read More

If you are reading articles on this site, you probably are following a number of other successful women business owners. You may be getting a lot of ezines each week from them and listening to lots of free teleseminars. Whether they are coaches, consultants, virtual assistants, or something else, t Read More

Here are eight ways to increase your small business revenue or "boost your business' bottom line" as the article puts it. This is certainly something many small businesses can relate to and I want to thank Jim Kukral for tweeting this link earlier today which lead to me discovering the post. (Thank Read More

There are a lot of ways to get yourself in trouble in the Twitterverse. None of them are difficult to avoid if you take a moment to consider what you’re really trying to accomplish. Read More

Working on the principle of content marketing, drawing people to your business is the hardest part. Once you've got them at your door, make sure someone answers their knock. This post contains 5 things you might be doing to discourage new business without even realising it. Read More

The marketing world is experiencing a paradigm shift. The Content Marketing Revolution is moving business toward publishing. If your content is not localised properly, you may end up losing business in international markets. Read More

Does your small business need a bill of rights? A Minnesota legislator has introduced a bill in his state that would help protect small business against "arbitrary or capricious regulation" and would force state agencies to consider a variety of factors when leveling penalties against small busines Read More

Here is some advice for law firms (but also applicable to most small businesses) about winning back dissatisfied clients. Frustrating or even angering clients or customers can have unforeseen side-effects way beyond just loosing business. Here are some tips to smooth things over when it becomes nec Read More

The process of writing can be frustrating, baffling, and awe inspiring in equal measures. Sometimes in the same writing session, sometimes in the same sentence!

But if you write regularly then there’s another habit that you need to cultivate to make sure that one day the well doesn’t run dry. Read More