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If your life isn’t what you want it to be, maybe it’s time to scratch this script and start on your rewrite while there is still time. Read More

Getting an assignment might seem like an opportunity to create even more work for a busy content marketer. When you let someone else assign you a topic or a project, the benefits might far outweigh the time invested in the original project. Read More

Successful marketing of your brand depends on having customer profiles of your key customers. The more you know the easier it is to have strong relationships. Here are five tips to help you. Read More

Social media is firmly entrenched in modern communication but personal privacy can quickly be eroded in social networking environments. Ascertaining your risk requires recognition about how the tools work and how we relate to people we encounter while using them. Read More

Do you remember the first time you felt uncomfortable when someone shared too much information about their personal life? It’s become common for people to compromise their own privacy. Often, they probably don't realise they're doing it. Read More

Is the design of your website letting you down? Good web content is essential to creating a marketing asset for your business. Even the best content suffers if the design isn't supporting your business. Read More

There’s still a large population out there that rarely shops online. As a result, you have to make your checkout process as simple as possible or else you may risk alienating those who don’t know what they are doing. Read More

As the key marketer of your brand do you have enough knowledge to make the correct decisions if you outsource certain marketing activities? If you do not and allow them to have all the knowledge then you could be heading for trouble if their business fails or you break up. A couple of tips to help. Read More

Are you in control of your business? Do you have multiple vendors, a diverse customer base, and multiple marketing and sales channels? If not, you don't own your business. Read More

One of the biggest reasons businesses avoid adopting a social media strategy is fear of attack in a public forum resulting in brand damage. When it happens, it pays to take stock and examine the lessons learned from the experience. Read More