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The power to make a decision is getting spread of a greater number of decision-makers and stakeholders. Collecting buying committee relationships is necessary. Read More

At some point in their life, hopefully everyone strives to be the best in their chosen profession. Most people think that being the best requires more intelligence, more training, and more experience. In reality, in business or even in sports, the evidence is conclusive that it is as much about how Read More

As more businesses distribute content internationally, it’s important to consider how the content plays in every target market. Read More

The more you know how your customer segments think, feel and behave the easier it is to communicate the right messages at the right time and have a strong relationship. Here are a couple of tips to help. Read More

Have you ever worked on a localization project? If you have, you know one of the biggest challenges is to manage the expectations on both sides of the Read More

If you’re a marketer – or involved in marketing your business – you might have noticed a paradigm shift in how successful organisations are approaching lead generation activities. Widespread use of the internet – across all ages, all countries and all professions – changed how people make purchasin Read More

It’s undeniable much of what is on the web is tired, boring or taken right out of the box. Much like content full of gobbledygook, boring design encourages your visitor to move on to something more enticing. The converse is also true, great design entices people to hang around. Read More

Wordle is nifty little utility able to pack a big punch on improved copy, especially for SEO. Read this post to discover a valuable tool to add to your copywriting arsenal. Read More

Google and Bing have confirmed that links from Twitter are being used as factors in their search rankings. But how are social signals being used and what can you do to make this work to improve your rankings? Read More

Important tips you don't want to miss in enhancing your new upgraded facebook page, including hidden options for better page monitoring. Read More