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Location-based mobile marketing and location-based search is going to be much more effective than location-based display advertising. By allowing an end customer to use their location information as “currency” to receive useful content or interactions, they are empowered and self-selected to be ope Read More

Last week while attending BlogWorld I noticed a recurring discussion pertaining to increasing blog readership.  These discussions were part of the session Read More

Discussing the difference between a hard sell and a soft sell, and how the online world is driven by soft sellers such as Chris Guillebeau. Read More

There’s a lot of talk out there about how you need to “crush it” to build your successful business, how you need to spend all your evenings and weekends working, and how you need to sacrifice everything else in your life to make it all happen. That’s fine and dandy for folks that don’t have a fami Read More

The iPhone has become the smartphone mobile tool of many professionals since its release a few years ago. With its funky design and touch screen, and riding on the brand of Apple, some professionals consider it a business essential. Read More

Why are you blogging? Ever asked yourself that question? It is not a strange thing that a big percentage of the bloggers have started their blogging venture with the intention of making some cold hard cash. Despite of that blogging offers a lot more than some extra bucks. Check out to see what more Read More

If you're starting a home based small business what kinds of tax deductions can you claim both when setting up your business and after wards for things like travel etc? This discussion at the Business Owners' Idea Cafe yielded some advice from consultant Lillyvette Montalvo. Read some of her sugges Read More

What is and is NOT tax deductible in terms of expenses incurred while running your small business? Well, it's not always an easy question to answer and, of course, if you're new to filling out small business tax forms you may want to consult with an accountant or professional tax preparer before ma Read More

Want to drive more traffic to your blog/website, reinforce your brand and keep people from following a link from your site and not coming back? Here are 4 basic steps to get you started. Other than your time, you can follow all of these tips for free. Read More

Promoting Your Small Business on LinkedIn: This episode of the Small Biz Blastoff podcast offers five tips for promoting a small business on LinkedIn. Read More