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When Joe Chernov joined Eloqua, an online marketing automation vendor, traditional PR tactics held center stage.

Recognizing that change was needed, Chernov took on a new role, “Director of Content”.

Chernov’s increasing use of social media tools led to one of Eloqua’s most successful viral m Read More

One of the most thrilling moments of a growing small business is the moment you hire someone to work for you. Not a contractor. You've got a full-fledged employee! Yay! Do a little dance... Read More

Copyright infringement is becoming common these days with the use of content-scraping and auto-blogs. What can you do to prevent your blog posts from being stolen? Should you use WordPress plug-ins like blog-protector? Read More

Online Video is one of the best ways to communicate with customers for a small business owner. It doesn’t need to be elaborate or fancy, just to the point. People don’t read as much any more, so share your message in a video. Great links in here, too. Read More

As a business that will be displaying its products online, browser capabilities are a key part of our concerns for product presentation. IE does not seem to have the same presentation capabilities as the others without code changes. Why does presentation differ between each browser? Is it not time Read More

In a previous life I worked in the transport business. It was an offline time in which the word Facebook could have only meant a truck full of yearbooks and Twitter a new brand of sport shoes or cereal. Here are some thoughts from a now outsider on how the industry could benefit from social media t Read More

Has the Business Blog replaced the Resumé as the 21st Century's best Job-Search Tool?

Live from Madison Square Garden...

It's the ULTIMATE Knock-Down, Drag-Out Battle for the Heavyweight CHAMPIONSHIP of the World! Read More

Going through my downloads folder, I have discovered almost 50 pdfs, the vast majority of which have yet to be looked at…..sound familiar?

Most of these have come as a result of signing up to someones list, newsletter, etc etc. You know the good ol’ ethical bribe theory. Don’t get me wrong I’ve Read More

eNewsletters are one of the staples in the content marketing toolkit. Here are some ideas on how to makes yours stand out and drive traffic to it. Read More

What’s in the mysterious package? Even if you already know, a part of you is calculating all the possible variations. Is it bigger or smaller than I thought? Is it way more cool than I thought? How much enjoyment will this new purchase bring my life? The sky is the limit when the brown-wrapped wond Read More