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In Part 5 of this series on popular reasons for buying a franchise, I brought up something that's invisible at first, but starts to appear, as your franchise business starts to grow; equity. Equity is a great thing! Read More

Sometimes you need to look at yourself before deciding your salespeople are the problem. After, your people still might not be your problem. Read More

The most interactive online business networking club in Georgia is shaking up the business community in a positive way. The mission to connect local business owners together through a hi-tech, social media chamber has garnered National Attention. Read More

There's a shift going on RIGHT NOW and I hope you're aware of it. For the next 5 minutes, I want you to forget about traffic strategies and building backlinks; forget about email subscribers and comments; and forget about whether or not the people you're marketing to will ever buy anything from you Read More

I was having a conversation with my friend, Gary Hart , no not that one—the @salesdujour one, about social media.  Both of us are kind of old war horses, Read More

Did you ever wonder if there's a price for exclusivity? Here's a great customer service story about how one well-known business garnered poor marks for customer service by discriminating against one of the largest demographics--the poor. And yes, even the poor have money to spend, so why not consid Read More

We do some work with a large, multi-Billion dollar company.

They have a sales force that numbers around 1,500 people.

And if you asked us, we here at Dreamland Interactive would tell them that EACH AND EVERY one of those 1,500 people should have their very own personal blog.

What?

Wait… Read More

There is always someone who has something that you don’t have and that you are going to be forced to compete against. It’s your pet impossibility. Read More

When Joe Chernov joined Eloqua, an online marketing automation vendor, traditional PR tactics held center stage.

Recognizing that change was needed, Chernov took on a new role, “Director of Content”.

Chernov’s increasing use of social media tools led to one of Eloqua’s most successful viral m Read More

Selling should not be scary for either the buyer or the seller. People just need to apply themselves a bit more and be sellers, rather than just dress up as sellers. Read More