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It takes more than just being at the social media party for people to take notice and care about what you are saying. To me social media success relies on the three C’s. Read More

A personal brand means people know who you are. A humanized brand means people care about who you are. It means people want to be where you are and do what you do. It means you can influence people and help them make better business decisions. It means you become unique and invaluable to your compa Read More

In the book The Tipping Point by Malcolm Gladwell he references “connectors”. To me and specifically what I do for a living, connectors play a vital role in developing brands and bringing people together. Because of how we function today in society and as a species connectors are even more importan Read More

The twelfth post (about keeping things simple) in a new series on David Siteman Garland's adventures in business and entrepreneurship. Read More

It is December 2001 and I am wearing out my throat begging for money, again!

No, I am not on the streets panhandling, rather my first start-up, Zento, has just lost it’s “guaranteed” second round funding as well as my best-friend and co-founder. And we are days away from letting the last 35 staf Read More

Every employee from the executive team down the line can be a conductor or narrator for your brand. Each one has the ability to impact the lives of your customers, and each can help you achieve a new level of word-of-mouth marketing. Read more in this post! Read More

What kind of technology trends do you think will be leading this year? I think that we will see more and more applications for people on the go, and the digital consumption will be catered and personalized to the user of the mobile device. The iPad and other computer tablets have changed the readin Read More

Achieving success is really a very simple thing. It’s a three piece puzzle:

1) You need to be smarter than the competition.
2) You need to work absurdly hard for a really long time.
3) You need some dumb luck. Read More

Are your relationships trapped on-line and off-profit? Think about building influential relationships that translate into business. Read More

In today's challenging economic climate, marketing teams are under increasing pressure to maximise ROI while at the same time improving customer satisfaction, reducing churn, and ultimately driving revenues.

As a result, many companies are trying to adjust their marketing approaches and process Read More