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At some point in the life of your business, you will eventually get an irate customer and how you deal with this angry customer can have either a positive or negative effect on your business reputation. If you do things right, you can sometimes turn a dissatisfied customer into a happy one. Read More

Let's face it, being a business owner requires a specific type of personality and an unmatched level of passion and drive. Not many people have what it takes to start their own business and be successful. Read More

If you own a website or a blog, you have a great opportunity to capture prospects information so that you can market to them. Here is a video to show you different ways to capture leads on your website or blog Read More

Interview with digital marketing expert Freddie Laker on the future of social media for entrepreneur Read More

It's a mega-classic scene from when "Harry Met Sally"

Meg Ryan, in a state of ecstasy does a bit of testimonial and word-of-mouth recommendation for the restaurant where she and Billy Crystal are dining.

Your customers can do the same for you Read More

Equal representation for business, user and supplier is needed on a project board to make the project a success. For smaller businesses, the business and user are often one in the same person. However, roles and considerations can be quite different - both being of equal importance Read More

Nothing is permanent in this world, even our nature is always changing and evolving. Human body is also changing, as well as the seasons. But these changes should always work for the better Read More

A lot is being written about Content Marketing right now and with good cause. Read this post to discover why content marketing is gaining popularity in business circles Read More

"Our surveys show..." "Experts recommend..." "My clients report..."

Marketing and advertising claims are a dime a dozen. But who knows what they actually mean Read More

When marketing your products and services, competitors are a fact of life and you should not be taken by surprise. The problem usually occurs when you haven’t considered that new competitors will enter and try to entice your customers away from your business. After they have launched it can be too late to take real action with your marketing that will make a difference. Here are 4 tips Read More