BizSugar.com › User › yoni67 › Voted

"Since getting into the business, I’ve learned to drop my grammar pride. It’s all fine and dandy for writing research papers, but when you’re writing marketing materials, the rules don’t always apply. Sure, you don’t want punctuation mistakes or misspellings, but there are some academic no-no’s that work great when writing sales materials. Here’s a few of them. Read More

How B2B marketers should learn a rule from great sales people to enhance the results of their marketing efforts Read More

Are you really taking pride of your products and services quality? Learn from Sony Vaio's case study Read More

A survey by Performance Research found that 41 percent of consumers believe businesses can boost their brand through cause marketing — the practice of connecting marketing to social responsibility. And a cause-related outreach effort doesn’t have to break the bank Read More

Remember "All I ever needed to know I learned in Kindergarten?" This article reminds us of we are perceived in life and business by our actions and words! Read More

Inbound Marketing and Marketing Automation are relatively new ways to market. We’ll call this Inbound Marketing Automation or IMA in this post.

The old approach to marketing relied on sending out messages in as many formats and mediums as possible, to broadcast it to its maximum reach. Maximum reach was essential, because these Outbound Marketers knew that less than 3% of these messages might resonate with their recipient. And today’s slew of spam filters and non-returned calls or emails attest to how many ignored messages have been sent. Read More

Today is the first official Social Media Day presented by Mashable. To celebrate the occasion, individuals around the world have planned live events with the purpose of getting together and sharing their social media knowledge and experiences while having a drink or two. Unfortunately, I will be unable to attend because the event happens to fall on the same day that the Dave Matthews Band will be performing in my area. For the last decade, I have associated summer with seeing DMB live. In honor of these two events, below are 8 social media tips that we can learn from Dave Matthews Band lyrics Read More

Yesterday during a Senate confirmation hearing, a U.S. Senator (businessman) was caught sleeping and doodling by cameras.

This chapter in American Politics has implications and repercussions on all of our BUSINESSES Read More

Bit.ly is a great little tool for shortening long webiste addresses. The major benefit from using Bit.ly is the analytics package which shows you where your traffic is coming from as it relates to companies and also from what website sources Read More

Today there is a new way to do business, one where the business owner of a company is in the front lines to find out what the customers want, interacting with them and providing something more than just a product or service. This is the person that a customer wants to buy from, a real person who lets them know that they care, and they acknowledge us as more of a friend then just a number who puts money in their pocket every time they buy somethin Read More