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The web is awash this morning with how Google has updated/changed/modified their UI (user interface) and while that is apparent in the US at google.com — us canucks up here in Canada using google.ca didn’t get any of that love!

As you can see from the top logo, the colorations have changed — Google has both brightened the hues of the various primary shades used as well as decreasing the 3D bevelled look and lightened the drop-shadow too. Read More

So you optimize your website for Google, right? And Yahoo and Bing? But have you stopped to think of some of the alternative search engines that don’t call themselves “search engines”? Places your target market is searching Read More

Professional liability policies are tricky business and are not to be trifled with (So Don't Trifle With Them!). Lawyers, Accountants, Dentists, Design, and many many other Professionals purchase a Professional Liability (Errors & Omissions or MalPractice) Policy without cardinal knowledge of what they are actually covered against Read More

Do you have a loyalty program for your customers? If not, then you could be missing out on a way to capture more sales. Did you know that patronage from loyal customers typically delivers 65% of your revenue? Time to think about a loyalty program Read More

In business, customers, clients and LOYALTY are to be won, earned and prized, not taken for granted. What better place to learn about "butchering" a sale than in...two butcher shops. One where my wife and I walked out angry and disattisfied, one where we are treated like family Read More

That was the basis of a marketing email received a couple of days ago from a software company. I was testing out the free version of the software and as I had not logged in for 60 days they wanted to free up space on their server. If I did not login in the next 3 days the account would be deleted and all the information I had put in. 3 marketing lessons from this are:
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Blog post offering a step by step guide to creating successful marketing emails that communicate directly with customers Read More

Managing a business requires you to become creative with what you are doing. If you are creative enough in your business, you can be able to do a lot of things that would be very helpful for the success of your business Read More

Business executives must “own” CRM projects, from identifying goals and objectives to defining supporting business processes and metrics to ensuring adequate funding for implementation and support. Upper management buy-in and leadership is critical to the success of any CRM initiative. Read More

Tom Leung, Business Product Manager for Google Website Optimizer, speaks about how online marketing is moving from clicks to conversions. He discusses Read More