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There are MANY great reasons to become a freelancer. No cranky bosses. No long commutes. Lunch-break in the forest walking the dog. Playing Hendrix and Zeppelin at full-blast!

But what happens when you get sick? A serious and irreverant discourse on the subject.. Read More

Regardless of whether you sell a product or service, run a solo business or have employees it is essential you have a customer service program in place as part of your marketing program. The best customer service programs are simple to understand and implement and are focussed on adding value to your customers. So here are a few tips to consider when implementing a customer service program: Read More

Many website owners don't have a good understanding of exactly what their SEO does, how he does it or how he charges for it. This should help answer many o Read More

In a world where precept ion is reality, you need to focus on both quality and delivery. While it may not harm them in the long run, Apple's response to issues with the iPhone 4, is not a good example of dealing with precept ion in the face of reality. Read More

Customers need things. Thank goodness for that, because if they didn't, commerce would grind to an abrupt halt, along with all salespeople's careers.

Consumers need books, TVs, furniture, education, massage, barbecue grills, security systems, trees, orthodontics, replacement windows, hair replacement, bass boats, facelifts, vacations to Italy, jewelry, and thousands of other products which we, as sales professionals, are always happy to sell to them. But when we focus on only our products, we can lose sight of the emotional foundation of these customers' needs. Read More

Your best, most interesting, and most profitable dream clients are already taken. Work on these dream clients anyway, and avoid prospects that easier to penetrate but where no value can be created and none captured Read More

Here's a look at the basics in using a custom Twitter background to engage your Twitter followers and brand your business. Read More

The trend toward integrating social media with e-Commerce is here. Both of these powerful tools will remain critical in shaping online business, probably for the foreseeable future. How are you integrating social media and e-Commerce? Read More

SEO and link building is tiresome. Embracing social media in your webpreneurial journey can get you far to achieve what's important beyond SEO and link building Read More