Martinzwilling submitted the following stories to BizSugar

In this age where every person feels the need for a relationship with people they do business with, introverts like me might seem to be at a distinct disadvantage. Most of us just don’t have the urge to proactively get out and talk to new people, face-to-face, online, or through an app. This is equ Read More
A big trend in business these days is hiring freelancers or contract personnel for the duration of a project, rather than permanent staff. According to a recent poll, contractors and freelancers could make up half of the American workforce within a decade. Yet I find that few of today’s workers rea Read More
If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. That may sound obvious, but as a new venture investor, I rarely see it h Read More
Innovation is the key to long-term business success, both in startups as well as established organizations. Yet every business and every entrepreneur I know struggles with this challenge, focused on hiring the right people and implementing the right process. Yet, in my experience the key seems to b Read More
The pervasive ability and need to communicate constantly and globally through the Internet and smartphones is incenting everyone to get more out of their own assets and time, and capitalize on the idle resources of others. This sharing economy is rapidly becoming the new business of sharing, with m Read More
In today’s world of constant change and information overload via the Internet, content marketing and branding are often more important to success than product quality or technology. Contrary to a popular myth, word-of-mouth and viral marketing are not a substitute for more basic branding activities Read More
According to recent articles, more than half of the businesses that once appeared on the Fortune 500 list have disappeared in the last twenty years, and the rate of departure is increasing. I’m convinced this is happening because most companies don’t have the courage to keep up with the escalating Read More
If you listen primarily to the popular press, you could easily be convinced that all successful startup businesses are built by one smart person, such as Mark Zuckerberg at Facebook, or Jeff Bezos at Amazon. In reality, it takes a collaboration of many good people to build and run a business, even Read More
Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer Read More
Until the recession a decade ago, market research indicated that as many as 90 percent of the roughly 20 million American small business owners were motivated more by lifestyle than growth and money. More recently, the desire for extra income has become the key driver in new startups, according to Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!