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Being honest with your dream client is not always without a price. Sometimes it can cost you your deal, and sometimes when you need it most. If you would be great, then you must be honest at any price, even the price of your deal Read More

A lot is being written about Content Marketing right now and with good cause. Read this post to discover why content marketing is gaining popularity in business circles Read More

How does your pricing impact your break-even? What does it really cost to run your business? How have you prepared for the greed that enters into a successful business? These and other topics are covered in this interesting article about a lemonade stand created by the author's children Read More

Selling isn’t easy. Selling the value you create is difficult because selling is difficult. Ultimately, whether or not you sell price is greatly impacted by what you as a salesperson do to create value for your dream clients Read More

Very useful tip for anyone who wants to improve their conversions, their communication skills, the effectiveness of their letter, emails, blog posts, fliers, etc Read More

I'm Heidi. A Biz Sugar Groupie and VOTER!

I'm back for the final part of my trilogy: an outsiders view on succeeding on Biz Sugar.

Today it's about comments. Respond to them and build good will. Get loyal readers and VOTES! Ignore them or don't bother to answer and don't be surprised if the opposite happens Read More

Sales professional is someone who invests in his knowledge, who reads magazines and web portals dedicated to sales people and attends seminars and conferences. A sales person who follows the trends understands how essential it is to improve him personally.Professionals are ones they know how necessary this is to start selling more. And of course – they are the ones who are earning more Read More

#1 Keep giving and contributing more than the competition. Pay back will be huge.
#2 Every tweet, blog entry, comment and status update will be saved forever and is permanently part of your brand.
#3 Before permission to market comes permission to connect. There’s a lot of trust building in between.
#4 Make it easy for people to find you. While you’re out looking for business there is an entire market looking for you.
#5 “It’s not about B2B or B2C it’s about person to person marketing in social media” – @jeffbooth.
#6...... Read More

This article describes the basic strategies that we used to get our online business over the hump. In some ways, this article is also the sequel to my last one on how I was a neurotic mess when our business first launched Read More

A trigger is a need to buy, an event that pushes you to buy the product right now. Not six months or a year down the road, but now Read More