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One of the best things about having your own business is that you do not have a boss telling you that your idea isn’t any good. You have the freedom to come up with all these ideas, but do you take action? As there are no shortages of ideas coming at you, how do you sort through them and take action on the ones that apply? I think it comes down to a couple of questions:

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Play School is a half hour children’s program aimed at encouraging a child to wonder, to think, to feel and to imagine. That’s not much different from the goal of most blogs. It occurred to me bloggers could learn a lot from the Play School presenters. Here are some of their tricks that easily translate into great blogging techniques. Read More

“Summertime, when the livin’ is easy” are lyrics to one of George Gershwin’s most beloved songs. Everyone takes it easy in the summertime, right? Wrong. Most small business owners don't because they can’t afford to. However, if they continue to put in long hours with little or no time off, the business may thrive, but their relationships or health may not Read More

1974: A family trip to Florida. A bad batch of milk lands us in the hospital and ruins the vacation. The hotel offers us $1.50 for three glasses of milk!!! A lesson in PR and damage control in this, the Internet Age Read More

Do you know where your customers and prospects need help? Do you know what pain they're experiencing? Have you ever asked them? If you have, do they always say, "Nothing"? Read this post to find one simple question that can help get past the barrier Read More

As a business-to-business (B2B) professional, does the pervasive use of Twitter mystify you? Do you think of it solely as the domain of bored teenagers and Hollywood stars? I understand. I did, too, until I tried it — and now it's a vital component of my marketing strategy and business development. Here are 9 tips to help you understand why and how to use Twitter to your advantage Read More

This leads you into the trap just working n projects and needing new customers to have a healthy business. It can also mean that you get swamped with work for a time and then nothing, so you need to attract more customers. If you change the way you think about your services and how you offer them you could be surprised at the additional solutions you can actually offer your customers.

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Looking for some ways to get a big bang from your marketing buck? Well here are 75 BIG marketing ideas to get you started - and you won't need a six-figure marketing budget to implement them Read More

What do Nelson Mandela, David Beckham and Anne Frank have in common? What does it have to do with you? Read this post to find out how a common marketing mistake could be costing you business Read More

We’ve all heard the expression, “don’t sweat the small stuff." The great thing about content marketing: some small things can produce big results Read More