Focus on Customer Excellence, Sustainability, and Quality and mean it!
Over the last decade retailers like Wal-Mart have evaporated margins, chased away U.S. manufacturing and brainwashed the consumer to believe that cheap is good regardless of quality or service.
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Lyceum voted on the following stories on BizSugar
5 Ways To Improve Small Business Customer Service
Posted by jsternal under Customer ServiceFrom http://www.understandingmarketing.com 5286 days ago
Made Hot by: Knowledgebroker on November 25, 2009 4:04 pm
From Site Navigation to Video: Ways to Increase Traffic and Conversion for Your E-commerce Business
Posted by kikscore under MarketingFrom http://www.womengrowbusiness.com 5286 days ago
Made Hot by: on November 24, 2009 7:24 pm
Great article for sellers of products online that discusses very practical tips for increasing conversions from online shoppers. These are good tips for any ecommerce store.
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How to Connect Globally With Social Media
Posted by CindyKing under Social MediaFrom http://www.socialmediaexaminer.com 5286 days ago
Made Hot by: jkennedy on November 24, 2009 4:07 pm
A review of social media in different regions of the world as many businesses look at how to use social media within an international marketing campaign.
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You Can't Do Everything.
Posted by rhodanmc under StartupsFrom http://rhodanmc.blogspot.com 5286 days ago
Made Hot by: on November 24, 2009 8:22 pm
Short article highlighting the issue of business owners trying to do everything themselves in the mistaken belief that they are saving their business money in doing so, and then exploring why this is the case, and what they can do to rectify the situation.
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10 Small Business Social Media Marketing Tips
Posted by ThomasPickering under Social MediaFrom http://mashable.com 5287 days ago
Made Hot by: on November 25, 2009 4:18 am
In this post, I'll offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy — for those who simply want to get their toes wet, as well as an advanced strategy — for those who want to spend a bit more time and go a bit deeper in their socia
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Growing Your Small Business or Franchise with E-mail Marketing
Posted by ShawnHessinger under FranchisesFrom http://www.microsoft.com 5287 days ago
Made Hot by: CharleneNance12 on November 25, 2009 1:02 am
It may be easy to forget in an age of blogging and social media, but e-mail remains an effective way to market online and to grow a small business or startup franchise with limited resources. Gail Goodman makes some suggestions in this article from Entrepreneur.com posted in the Microsoft Small Business Center. Gail points to the key aspects of gr
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What Startups Are Really Like
Posted by stillwagon428 under StartupsFrom http://www.paulgraham.com 5287 days ago
Made Hot by: flabastida on November 23, 2009 10:22 pm
I wasn't sure what to talk about at Startup School, so I decided to ask the founders of the startups we'd funded. So I sent all the founders an email asking what surprised them about starting a startup. I got over 100 other responses listing the surprises they encountered. There were very clear patterns in the responses; it was remarkable how of
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If Something's Going Wrong, Look at Your Offer
Posted by stillwagon428 under Direct MarketingFrom http://www.lesproctordirect.com 5287 days ago
Made Hot by: ajayjoya on November 23, 2009 7:18 pm
If you're not getting the response you think you should be getting, look at the offer first. The strategic process in old-fashioned Direct Marketing is matching up the right list with the right offer— segmenting the list into micro-segments (or “splits”), and tailoring specialized offers to make the offer more relevant.
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Simple Fixes: Small Business Marketing Advice
Posted by jsternal under StrategyFrom http://www.understandingmarketing.com 5290 days ago
Made Hot by: on November 21, 2009 3:58 am
If you're feeling the pinch of reduced cash flow and overwhelming choices in the marketing of your business, it can be easy to overlook the simple things you can do to improve your positions. One of those simple things is taking some time to think about your marketing mindset. I am not referring to positive thinking, though that does have its plac
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6 Bad Client Types and How to Manage Them
Posted by WayneLiew under Customer ServiceFrom http://webworkerdaily.com 5290 days ago
Made Hot by: HeatherStone on November 21, 2009 4:41 am
We've all heard the horror stories of difficult clients. Anyone offering client services has been there. Here are six common “bad client” archetypes that can impede your success. After the definition of each client type, I've listed some possible tactics you can use to tame those wild beasts in your client roster.
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