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If a concept is well researched, the marketing of it is easy! Marketing is all about giving customers what they want! So it makes sense that a well researched marketing strategy needs to understand what the customer values and what motivates them. Read More

Looking at Web 3.0 as semantic (=meaning), implies information interconnected more intelligently, based on what we could simplify as the idea of folksonomy or “tagging” (but in a more automatic than what we are used to until now). This intelligence makes information more readily available to everyone and makes things relevant the information seeke Read More

Imagine getting in your car and expecting to get to your destination without gas. Silly, right? Now, imagine trying to create a successful business without marketing? Hmm—see where I'm going with this? Read More

Business owners commonly fall into the trap of becoming slaves to their businesses. This article identifies that this outcome is actually detrimental to the future prospects of the business, and it also provides tips to help the business owner operate more effectively, and reduce the hours dedicated to their business, to more realistic and sustain Read More

In this guest post from ProBlogger, Deb Ng, founder of the Freelance Writing Jobs network, talks about how she turned a single blog into an online network including 8 blogs and including about four employees including herself. She even tells us how she did it and gives us the necessary steps to accomplish something similar. Building a blog into a Read More

Expert Carrie Hill takes a look at the latest in SEO for Small Business Websites. Most of this has to do with the Google search engine and how it ranks Websites. In this edition of SearchEngineWatch.com, Carrie talks about the importance of page loading speed and how important this will be to small business owners who rely on the page ranking Goog Read More

The first in a series of 10 posts on sales effectiveness describing the 10 essential attributes B2B sales reps must possess in order to succeed (according to the common wisdom), and the 10 opposing ideas that are also essential to succeeding in B2B sales. Read More

I must say I was really amazed by the number of stunning facts being tweeted. While they are not facts that would help you win a client or improve your skill set, these tweets really make you go 'OMG!'. Read More

There is a lot of debate about cold calling, who, when, if, why. But at the end, I don't see how you can be in B2B sales and be successful without cold calling. Tony Johnston poses some good questions, but at the end, it is part of the trade no matter who is involved. Have your say. Read More

Books and articles admonish salespeople to "find the customer's pain." This can be valuable, since relief from pain is most certainly a motivation for buying. But are you missing out on Read More