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It is easy to see the obvious differences in different cultures, but we sometimes forget to look for the differences in rules and regulations in different countries. When we dig a bit deeper and try to understand the reason behind these different rules, we may stumble across the key to a deeper knowledge of this different culture. Read More

Building strong cross-cultural skills starts with learning to listen to all aspects of the communication. This is why you need to put aside your busy habits. Busy habits keep you from picking up the whole communication. The easiest way to improve your cross-cultural communication is simply to slow down and focus on the conversation. Read More

In social media, the vehicles are pretty apparent to everyone. We have Twitter, Facebook, MySpace, LinkedIn, Flickr, YouTube, blogs, etc. How hard can it be? They are all free and are all tempting you to use them to reach out to customers. If you are responsible for the marketing of your organization, the subject has been broached by now, “What Read More

If you are starting up a new company that primarily goes from business to consumer, without a big budget in marketing or PR, your best chance for getting your message across will be via social media. Most start-ups or major corporations which adopt social media tools to market and engage their customers in Southeast Asia, are essentially in the IT, Read More

For almost two years, industry publications and experts have been talking extensively about what is happening and why when it comes to social media. In many cases stories focus on how the “world is coming to an end” as consumers take the power of branding away from the brand managers and chief marketing officers and start owning viral perceptions Read More

Think how successful business people got connections and built relationships in the 1940's, 1950's, the 1960's, the 1970's, etc. I'm talking WAY before we had Twitter, Facebook, YouTube, etc. etc. I'm talking way before computers. Hey, I'm talking even before Bill Gates was born!. To build success in business, you have to build quality rel Read More

This article under Small Business on CNNMoney.com explains why small businesses fail. But if you were expecting writer and entrepreneur Jay Goltz to tell you just one or a couple of reasons, forget it. Instead Jay suggests that entrepreneurs MUST be their CFO's without handing the money managing tasks completely to a bookkeeper because only the e Read More

Business expert Dr. Susan L. Reid talks about growing as business from solo to enterprising entrepreneur. Reid suggests if you are uncomfortable with the idea of hiring employees, think instead about creating a team. She also suggests meeting regularly and transforming your financial advertisers into a strategy team and bringing other experts in a Read More

QR Codes. In Japan, they're just about everywhere and they have transformed the way brands interact with consumers. They feature on TV advertising, business cards, products, websites, newspapers, magazines, posters, direct mail, outdoor ads, and even graves! In a Japanese survey conducted way back in 2005, 73.3% of respondents advised that they ha Read More

Tips for small business advertising include an understanding that not all advertising can be expected to increase sales directly. Check out the following article from Entrepreneur.com appearing in thestreetadvertising.com. Other objectives for an advertising campaign might include raising awareness, product recognition and brand loyalty. Remember Read More