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A humorous British skit on classic mistakes made by B2B email newsletters: failure to deliver value, use of no-reply addresses, poor targeting, failed personalisation, etc...have fun. Read More

Small businesses will soon feel a little more love in their love-hate relationship with Yelp, the Web site whose users post reviews of restaurants, dry cleaners and other local businesses. Starting next week, Yelp will let small-business owners publicly respond to reviews. This is a big change for the site, which has until now steadfastly refus Read More

Video tutorials are usually long, drawn out and boring. Guy Kawasaki offers some examples of great tutorials that are around 60 seconds and would be a great way to explain what your company does on your website. Read More

The most common question entrepreneurs ask is “how can I improve my marketing with no or little money?” With this in mind, Mike Michalowicz, the Toilet Paper Entrepreneur, asked for help from the TPE community and here is what he got— 115 ideas. Skim them or read them in detail, but whatever you do make sure you go through the list. Just one of Read More

Businesses large and small shell out huge amounts of money for training every year. In some industries, almost a quarter of those expenditures are earmarked for customer service training. But to be effective, the training must be presented in ways that match employees' learning styles. Here are three specific learning styles to consider. Read More

Aside from the personal toll, losing highly skilled workers can inflict long-term damage on a business, making it hard to bounce back and forcing managers to spend precious time and money recruiting and training when conditions improve. Yet many entrepreneurs are trimming payroll costs without laying off hard-to-replace employees. Naturally, t Read More

In an interview with a company, you could be asked all sorts of questions; some appropriate and some not. If you want to be prepared, consider how you would answer these questions. Read More

Marketing data is a long term and constant requirement. How much data is needed can vary with time in the short term but the need for marketing data for most businesses doesn't diminish over the long run. So when marketing executives evaluate sources to help them address this requirement and help them build more data or maintain their data, they n Read More

If you desire to make more money and work less in you sales career, then it would be in your interest to invest time in learning how to properly qualify prospective customers. More than any other sales activity we perform, this separates the winners from the losers in sales. Read More

A review of Cheryl A. Clausen's book about achieving sales success through time mastery. Read More